Bachelor program curricula

All our bachelor programs share a common body of covering fundamentals of management and business administration, such as financial management, human resources, marketing, information technology and economics as well as communication and personal development courses to improve presentation skills and academic writing, and boost communication abilities.

The Bachelor of Business Administration (BBA) programs allow students to deepen their knowledge of the tourism, hospitality, or events industry and include an internship, which provides the opportunity to integrate theoretical concepts in a professional environment and to reflect on professional practice.

A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

BBA in Tourism and Hospitality Management (English degree only: three-year program)

The three-year Bachelor of Business Administration (BBA) in Tourism and Hospitality Management offers students the choice to major in Event Management, Tourism Management, or Hotel Management. It is the perfect choice if you want to become a future leader in the tourism and hospitality industry in sectors such as travel and tour operators, hotel consultancy, luxury brand management, cruise, aviation, or other service-oriented industries.

BBA in Tourism and Hospitality Management (dual degree: four-year program)

The dual-degree program takes the Chinese bachelor framework for the regular study duration of four years. The first year of study is dedicated to a few compulsory courses in Chinese language and an extended English language program to prepare for the following three years of study which is conducted in English language only. Once students fulfilled all requirements of the Chinese and the Austrian study framework they are awarded both Bachelor certificates, from China and Austria. With the Austrian Bachelor certificate, entrance in many English speaking master programs all over the world is very easy.